Business development · Clipper Magazine
Building a $350K local and regional book from scratch.
Five years of prospecting, integrated advertising sales, account management, and repeat business across restaurants, home improvement, and health and beauty.
Professional chapter · 2016—2023The challenge
What needed to be solved
Local businesses are approached constantly by advertising sellers. Building a durable book requires consistent prospecting, practical recommendations, disciplined account management, and enough trust to earn repeat investment.
The approach
What I personally owned
Built the territory through self-generated outreach and persistent relationship development.
Matched direct mail, digital, mobile, and email options to the business and offer in front of me.
Managed roughly 20 active accounts monthly in Salesforce while continuing to prospect.
Used performance, responsiveness, and repeatable follow-through to retain and grow the book.
Evidence
What the record shows
average annual revenue
active accounts managed monthly
mobile app seller recognition
of local B2B book-building
Transferable value
What this demonstrates
Territory development
High-volume prospecting
Portfolio discipline
Repeat-business growth
Operating principles
What transfers to the next challenge
Consistency creates surface area
Recommend to the business
Keep the book organized
Repeat business is proof